Our Mission Statement
Max Effort Nutrition is a nutrition company with the goal of providing high quality supplements to people who are interested in maximizing their performance goals, and who are also interested in healthful nutritional practices. We design our products with the focus on quality macro-nutrient consumption as the primary means to performance nutrition, instead of “breakthrough” chemical technologies claimed by many other supplement providers. We feel that supplementation is just that…supplemental, and that without a solid foundation of healthy, energy providing, macro-nutrients you will not be able to put forth your Max Effort into your workouts.
Meet Steve Welch, owner of Max Effort Nutrition
Steve is a Certified Strength and Conditioning Specialist through the National Strength and Conditioning Association. He has a degree in Exercise Science from the University of Missouri, St. Louis. Upon finishing his degree at the National University of Ireland, Galway, he graduated Magna Cum Laude. He has worked as a Personal Trainer, a Strength and Conditioning Coach, and Exercise Physiologist since 1998. His clientele has been very diverse, and he has been able to serve the needs of a plethora of people by varying fundamental training techniques and methods to accommodate their individual needs, limitations, capabilities, and goals. Steve realized early on that training well and eating well went hand in hand. Naturally, this lead to an interest in nutrition.
Steve is a veteran of the U.S. Marine Corps where he served as a Machine Gunner. He has participated in many different sports over the years, including hockey, rugby, racquetball, baseball, softball, etc. Some sports were played more recreational, while others were more competitive, but all contributed to his understanding of athletics, body kinetics, nutrition and training methods. Steve is still very active in sports today. He is a drug-free Powerlifter, competing mostly in the USAPL, and also trains Brazilian Jiu Jitsu and Mix Martial Arts. Steve takes a simple and focused approach to both his training and nutritional practices: Gimmicks usually fall short, while intelligent design using the basics will yield positive results.